Rogue Ink

May 7, 2008

Versatility, Hats, and the Happy Man

Filed under: Copywriting,Entrepreneurship,Writing — Tei @ 6:42 am
Tags: ,

Charlotte was versatile. You remember Charlotte, right? With the web? Well, she was. She made a huge egg sac and Wilbur was looking at it and she said, by way of explanation, that she was versatile.

“Does ‘versatile’ mean ‘full of eggs’?” Wilbur asked.

“No. Versatile means that I can change with ease from one thing to the next.”

Which is how you know that Charlotte’s Web was one of the best children’s books ever. NezSez did a fantastic post yesterday on versatility, and I wanted to riff off of it, since versatility is one of the things that’s been amazingly useful to me as a writer and a business owner (she says, as though it has been SO LONG since she became that latter thing).

Sure. I can do that.

I would never, ever utter those words again if I weren’t versatile. When you’re a freelance writer, you very rarely see the same project or the same subject twice in a row. One week you’re writing about a cow’s gastrointestinal tract and the next you’re writing about underprivileged children in downtown Oakland and five minutes later you’re writing weird trivia facts about chocolate.

Favorite trivia fact about chocolate: A survey of office workers in London found that almost three quarters would reveal their network-access password in exchange for a bar of chocolate. Now that I know what the going rate is, I’m holding out for two bars.

If I worried about having the exact relevant experience necessary for each job as it presented itself to me, I’d never write again. But I don’t. I’m versatile. I’ll write about chocolate, and then I’ll write about electronic resumes, and then I’ll write about modern art. Different voices, different backgrounds, different set of facts. One of the great things about being versatile is that you’re never bored, and you’re never boring. And as we’ve established over here in Rogueville, being bored sucks, and being boring sucks more.

Mad Hatting

It finally happened. Wendi made the Tei party joke. And since she has, let us celebrate with a Mad Hatting Tei Party, and talk about wearing different hats in a business.

I get to be a lot of people in my business. I’m the project manager and the head honcho (a VERY cool hat, by the by, like something out of Dr. Seuss) and the secretary (what, like you have someone to make your coffee for you?) and the accountant (surprisingly cool hat, it’s one of those visors the money-counters wear in Vegas) and the marketing director (evidently, no hat, but a yellow jumpsuit and a katana) and, of course, the copywriter, or as I like to think of it, the talent (beret. What? I look great in berets).

Versatility is your friend when running your business. You can’t have someone call and ask you for a price quote and say, “I’m sorry, but I’m wearing my head honcho hat right now, I’ll have to refer you to my secretary hat.” You are all hats, and no hat, and every hat individually. You are Zen and the Art of Hatting, my friend. That is what versatility is.

Wisdom from a Cabbie

This is a true story, so parts of it aren’t funny. It’s worth the payoff, though. Come along with me.

When I was moving out of my apartment in Chicago into another one, I left everything too late. I tried to move everything, by myself, in the Chicago heat, which is another way of saying I wandered into hell and tried to take over for Sisyphus. I was so stressed out and unable to sleep that I actually gave myself shingles. Yes, that is correct. Old people’s chicken pox. If you are insane enough, you too can fool your body into thinking it is past menopause and on into second childhood.

There was a great moment where my man-friend at the time convinced me that some of this stuff just wasn’t worth it, and we spent a delightful hour or so throwing all my glassware twenty-two stories down a garbage chute. It was wonderful and it didn’t last long enough.

The final morning, I had six boxes that needed to be transported from one apartment to the other. I had not slept at all. We both had flights to catch. The moving van had already been returned, since I couldn’t afford to keep it an extra day. We called a cab.

The cabbie showed up on time, driving a cab-van. I was so thrilled that he had a huge van instead of a little cab that I ran outside and said something blatantly honest, which is not generally wise if you have not slept and you have shingles: “We are going to be a huge pain in the ass for the next three hours, but there is a huge tip at the end of it for you if you can help us out.”

The cabbie, who was tall, dreadlocked, about thirty, and looked like he’d rather be doing Capoeira or some other highly difficult martial art, immediately perked up. Versatility, people, I’m telling you. “What can I do?” he said, and we had a friend and an ally. He not only folded down the seats in the back of the van, but helped my man-friend carry all six of the boxes up three full flights of stairs and refused to let me do anything. I suspect this was because I looked like the living dead, but it was still sweet.

While we were driving to the airport, my man-friend inquired after the best fare the cabbie had ever had.

Immediately, the cabbie said, “The happy man.” My man-friend and I waited in the backseat. We can see a good story coming. We know from introductions. “There was one man, older man, and he was just incredibly happy, shone all over with it. And I asked him, I said, wow, you look like you’re having a good day.”

The man says, calmly, as though he’d thought about it before, “I’m always having a good day.”

The cabbie was a little startled. “That’s . . . that’s unusual.”

“I suppose,” says the old man, and smiles at him.

“Look,” the cabbie says after a moment of thinking about it. “I don’t suppose there’s any wisdom you have that you can offer a young guy like me, just trying to figure it out.”

The man leaned back into his seat and smiled. “Well,” says the old man. “There’s one thing. I learn something new every year.

Versatility. That old man learned to wire electricity one year, learned glassblowing another, learned how to take a car apart and put it back together again, learned to play the guitar. Every year, he picked something he didn’t know anything about, and in his spare time, he learned all about it. And he found that every new thing he learned made him happier, because he understood more and more about the way the world worked. He never stopped learning. As he neared the end of his life, he was happy enough that a young Chicago cabbie was so taken by his air of contentedness that he asked him to impart some wisdom upon him, as though any of us ever actually says such things to each other any more.

That’s the story. From my Chicago cabbie to you. Learn something new, be a jack of all trades. It will make you better at life.

I hope that’s useful to you. I stopped being sarcastic just to tell you that story. But hell, I can be sentimental sometimes. I’m versatile that way.

I am also full of eggs. Omelettes for dinner are the best.

Subscribe. Roguishness is always versatile.

April 28, 2008

Barter. It’s What’s for Dinner.

Filed under: Entrepreneurship — Tei @ 4:04 am
Tags: , , ,

I don’t know if you’re one of those happy shiny people who just loves beginning a new business, but if you are, I think you should know that no one likes you very much.

I’ve been working myself into the ground this weekend trying to get a few things together for the launch on the 1st (scary scary scary scary scary scary scary). Note: the word ‘scary’ looks scary. Well played, whoever finangled that one. In the process of business-starting, I’ve encountered quite a few other people who are also just beginning their own business. A graphic designer, two masseuses, a website developer. We’ve been commiserating about how much all of this sucks, and we’ve all been offering what help we can summon, because when you’re stuck on a desert island with a bunch of equally frustrated and scared people, you want to be the guy nobody can bear to think of eating first.

Seriously. Think about it.

So I’ve been offering to revamp the masseuse’s promotional brochures and write the website developer’s web copy on his sample work, and the graphic designer is making me a logo and the website developer is making one of the masseuse’s website, and the masseuses have become everyone’s slaves. And it occurred to me that what we are doing is an informal form of barter. We’re trading one service for another, with no money in between. That is pretty cool, if slightly communistic, and useful in a few other ways besides business-starting.

No samples, no jobs. No jobs, no samples. Don’t you HATE that?

Barter is awesome for beginners in any field. If you’re a graphic designer just starting out, you can probably design a sample brochure or two without anyone ever hiring you, and build your portfolio that way. However, if you’re like most graphic designers I know, you talk as though you’re always on your instant messenger (I’m very, very sorry to all functionally typing graphic designers out there, but seriously, your brethren always spell ‘you’ as ‘u’ and it’s driving me mad) so it’s very difficult for that brochure to look like a professional sample when the design is great but the words are half-assed. Enter your buddy, budding copywriter.

The copywriter writes the copy, the graphic designer does the design. Neither of you has ever been hired by an actual company, but you both now have this very professional sample in your portfolio. Do this a half a dozen times, and you have a whole portfolio to show to your very first client.

Note: this is not cheating. This is a real demonstration of your skills, and that of your friend. DO NOT pretend you have been hired by some awesome company if you have not. But it’s fine to do a mock-up of a company that doesn’t exist, or to write for a company that does exist, just so long as you never claim to have been paid for the labor. That is a slippery slope of deception, and even rogues do not condone it.

The great thing is that if you do a good job on your sample, no one will ask if you were hired to do it. They’ll just think it’s a great sample and hire you to do a real one. Rogues totally condone that.

By your powers combined, you ARE Captain Planet.

Think about it. Who do you know whose profession compliments yours? If you’re already past the ‘needing samples for your portfolio’ stage, and thank the powers that be, I already am, snuggling up to people in peripheral professions (ooh, alliteration) can get both of you more business. Do I do design and copy? No, but I can recommend my buddy, Mister Awesome McDrawyPants. It’s a scratch-my-back-I’ll-clean-out-your-gutters situation, and it can mean more business for both of you.

If you can develop a good rapport or, hey, just to get crazy, a friendship with your complimentary colleague (I did it AGAIN! Alliteration meter is ON today!) then you can do favors for each other without needing an immediate tit-for-tat. You might do three writing jobs in a row for your designer friend, and it’ll be a few months later that you need a professionally designed webpage. Don’t freak out about it. To go all Californian on you for a second, karma comes back around. You know that at some point, you will probably need that friend’s services, and even if you don’t, they can help in other ways. Which brings me to . . .

We all have unnecessaries.

Stuff that you want, that you don’t need, that you occasionally spend money on because you really, really want it. This is stuff like dining out, someone to paint your bathroom, someone to do your laundry. Barter with people who can do those things for you. The masseuse? AMAZING find. Do I need a massage? No, but I really, really want one. And she needs a promotional placard written, and she’s willing to trade two hours of her labor for two hours of mine. That is two hours worth of massage, for something that takes me very little time.

Theoretically, I could work for my standard two-hour fee, and hand her the money, and then she could hand me the money right back and ask me to write the copy for her. The problem with that scenario is that it necessitates some outside party giving one of us money to begin this whole cycle. Barter is great because no one has to be rich first.

Or you could do all your trade in wampum. Just because it sounds awesome. I think the dollar should be traded out for the wampum. How much more psyched would you be to get your change if you knew it was going to be five wampum and thirty-two cowrie shells?

Now then, to business. Anyone out there a really awesome kung-fu master wants to trade some classes for some web copy? I’m also in the market for an electrician, someone who can mount a print on wood, a mask-maker, a pastry chef, a bee keeper, a blacksmith, and a belly dancer.

None of your business why.

Subscribe or the monkeys will get you.

April 22, 2008

Bragging Rights: I Am the Greatest

Filed under: Entrepreneurship — Tei @ 4:46 am
Tags: , , ,

I admit it. I am completely and utterly addicted to Naomi’s blog. I know, deep in my heart, that after reading every single blog post she’s ever written, I will still wind up emailing her and hiring her for her two-hour doppio espresso marketing shot, because it is quite possibly the best deal I have seen, anywhere, and yet I cannot help myself. I read this whole series. And it was fucking amazing. Every single post got me thinking about something I do or do not do (note: when I don’t do it, it is usually because I am being an idiot) for my business. Let us discuss one of these idiotic things.

For those of you who are interested, this is the blog post that got me thinking about this particular idiotic thing that I do. It will not help you, because it only makes sense in the associative game that is my head. (If you play The Game and continually lose, go here. It will make everything better. If you have never heard of The Game, I am very, very sorry. Go to the link, it’ll fix it.)

The big thing that I should do, that I do not do:

Brag.

I should brag WAY more often. Not in an annoying way, not in a ‘check out these big guns’ kind of way. I find, however, that when I discuss what I do for a living, very infrequently do I append “and I’m AWESOME at it” to the end of my explanation.

Why is that?

I AM awesome at it. I have customers who tell me so. In fact, I have never once had a customer who was less than excited about working with me again, nor have I ever had one who was remotely unhappy with my writing. By and large, they actually thank me for going above and beyond their expectations.

Now, this is great. But already, I feel like kind of a jackass, telling you people this (hi, you people). Already I feel like some dip at a party who can’t be quiet about whatever thing it is that they do (you make widgets? I don’t care. Actually, if you make WordPress widgets and you can fix whatever’s wrong with my RSS feed, I want to know all about it). Why is this? Why do we feel like jerks for stating the facts about our skills? I’m certainly not claiming anything that isn’t true. I don’t pretend that I generate more sales than Bob Bly, because I don’t. In fact, I don’t do sales copy very well at all.

I’m great at telling people what I suck at.

This? This blog? This is largely me, discussing what I suck at. I am very comfortable talking about what I suck at. I could tell you all day long how I can’t get my website up and running, and why I was an idiot to think I could design it myself, how much time and money I wasted, and how I don’t know anything about running a business. Why IS that? Why am I so at ease telling people about the things I cannot do, and completely uncomfortable telling them what I’m good at?

A reference guide, for those of you who do not know me in person:

Things I am good at:

  1. Writing
  2. Stealthy displays of affection
  3. Pretending to be calm while secretly panicking
  4. Making chocolate cake
  5. Sex. (What? Like you wouldn’t put that down on your list.)

Things I suck at:

  1. Drawing
  2. Introducing myself to strangers over the phone
  3. Following a budget
  4. Breakdancing
  5. Pretending to find ugly babies adorable

The stuff on my list of things I’m good at? A lot of those things are relevant to my clients (not the last one, no. I don’t have THOSE kinds of clients. I would make a lot more money if I did). I have clients who love working with me simply because they know that when they call up, freaking out because they need five pages of web copy in the next twelve hours, that I will put my soothing voice on, tell them everything is going to be just fine, and panic quietly to myself while I pull an all-nighter to get the thing done.

I never tell new clients that I’m willing to pull an all-nighter for their benefit. WHY?

Assignment for everyone: think of something completely awesome that you do in your business that you never tell anyone about, and think of a non-assholish way to communicate it all the time. It can be silly. “I am not shy about cursing.” It can be relevant. “I am a grammar Nazi.” It can be a little freakish. “I get so paranoid that my clients won’t like me that I will go through a real-life version of level 7 of Super Mario Bros., with the spiked turtles and all, to get their copy to them on time.”

That last one? TRUE. Also the second and first. But seriously, if anyone knows where I can go through a real life version of Super Mario Bros, I will give you my firstborn.

Go forth. Brag. Hell, brag in the comments. Tell me what you’re good at. It feels pretty good, after the initial self-asshole check.

Want to hear me brag some more? Subscribe. I’ll be back tomorrow.

April 18, 2008

The Next Great Caper: Your Business

The only useful thing I know about writing your business plan is this: if it doesn’t make you laugh, you aren’t enjoying your freelancing status nearly enough.

If you’re running your business on your own dime, no one’s going to see your business plan. The bank won’t see it. All your kajillion potential investors won’t see it (what, you don’t have a kajillion potential investors? Me neither, it’s all right. None of the cool kids have them). Your mother won’t see it unless you show it to her. No one will see the business plan.

Which is why mine is tricked out to look like a con job.

I don’t know about you, but running a business scares me, especially on days when I catch myself taking it all too seriously. But I’m a rogue. Pretending to be a bank robber makes me all giddy inside. Approaching my business plan as though it were a high-level con job is amusing to me, and it makes the whole venture more fun.

Really, when you think about it, launching a business is exactly like running a con. You get your people together, you plan, you hit all the right set-up points, and if you do it right, you walk away with the money. You are frickin’ Ocean’s Twenty-Six. Or whatever number we’re up to.

A proper con needs:

A Mark: This is your target demographic. They don’t know you’re going to hit them, but they’ve seen your kind before, so they are naturally suspicious. You have to be smooth, savvy, come at them from an angle they’re not expecting. They have to like you, not too much, not enough to want to latch on to you, but a little, enough to trust you. If you pull off the job right, they’ll practically hand you their money. They’ll even be a little glad you have it. That’s the mark of a true rogue, when they feel like they got their money’s worth.

A Con Man. This, needless to say, is you. He’s the one who came up with the job and planned how to execute it. The most important attribute of the con man is that he knows his own strength and plays to it. Clooney didn’t try to re-wire the vault alarm, did he? No, Clooney charmed the socks off of people, because that’s what Clooney does. Translation: if you’re a writer and a good networker, that’s what you do. If you’re a web designer and an awesome accountant, that’s what you do. You probably know bits and pieces of the whole con job, but if you want it done right, you need to get yourself some cohorts.

Cohorts: Your cohorts are anyone who is helping you out. Ocean had a safe-cracker, a pickpocket, a demolitions expert, etc. You have a website designer, a marketing expert, a fellow entrepreneur. Your cohorts should only be people you trust, and they should only be people who are very, very good at what they do. They should be helping you mostly because they like you, a little because there’s profit. The guy who is only helping you for the paycheck is the one who’s going to cop out at the wrong moment. Screw that guy. He messes the whole thing up. He doesn’t even like the Bellagio fountains.

Logistics: Get yourself out a calendar. Mark off the days for each of your tasks. These have to be done in order, or it won’t fall right. Put your website up. Order your business cards. Attend a networking meeting and smoothly interest several patsys in your business. Kill the competition (wait, what?). Plan out each day of the first month of your new business. Down to the minute. Trust me. You won’t stick to it – it’s the mark of a good rogue to ad-lib when necessary – but you will be glad you had it.

A Cover: You should have a couple of current clients who continue to fund you throughout the execution of your plan. If anyone asks about your secret business launching plan, you can act all bewildered and say, “What are you talking about? I’ve been here with Johnny the whole time.” And Johnny will confirm. Because it’s true. Johnny is also your investor (he may or may not know this). Johnny is the reason you can spend half your time working on the secret business plan. You may not need Johnny later. The loyalty might keep you from getting rid of him, though. Depends on how ruthless you are.

A Payoff. If your payoff is not worth the amount of effort you are putting into the con, it isn’t worth the job. Make your payoff something worth having. My personal payoff is $50,000. Why? Because that’s the amount of money I need to pay off my debt by the time I hit my 25th birthday, pay my rent, eat out a few times a month, and fix my car. If I execute my plan properly, I’ll get my payoff. If not, the whole thing may blow up in my face. If that happens, I fall back on my cover, and I try to pull the con all over again when I’ve bounced back.

That’s the best part of the con. You can do it over and over again. It becomes more exciting, though, to do all the mundane little tasks that need to be done throughout your day. The next time you’ve got an assignment you don’t really want to do, pretend the building will explode if you don’t get it done by 5:00 p.m. It ramps you right up.

Now, if you’ll excuse me, I have to go dress in black and climb into a building.

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April 9, 2008

Welcome IttyBiz Peeps!

Be it known that Naomi over at IttyBiz is my deep and abiding nemesis forthwith, for the cacophony of readers she hath brought to my tiny little blog. As proof, I give you this taunting little note she left me:

Haha. Now you’re going to have to start writing “Content is king” all over your blog and using numbers in your post titles because YOU’RE A REAL BLOGGER NOW! Na na na na NAAAA na.

Oh, very clever, most excellent adversary. Very clever indeed. You think I will be overwhelmed, but I shall prevail! And live to blog another day. Today, actually. ‘Cause, you know. I’m already here.

Today, I’m going to answer an astoundingly relevant question from one of my new commenters, which is: What is it you write about over here, exactly?

I’m SO glad you asked.

No, really. I prepared for this. I had a whole diagram plotted. Graphs and charts and the whole shebang.

Unfortunately, sticking a diagram in here is an aspect of bloggery that I have not yet mastered, so I give you instead

THE ROGUE LIST OF AWESOME

Rogue Ink is going to provide you with a slew of great information on writing professionally, freelancing by the seat of your pants, and blogging rogue-style (which is to say, with no idea what I’m doing). Why Rogue? Because no matter how desperate the situation, I will manage to wiggle my way out of it. I will climb trees, pick locks, and seduce devilishly handsome men to do it, but I will post daily, goddamnit. Here’s what I’ve come up with so far. I’ll be adding things to this as they become necessary.

  • Entrepreneurship: I will be officially founding (and by officially founding, we mean “putting up money to register with the state of Colorado”) my copywriting business, Good Ink (because not everyone likes the idea of a delightfully mischievous rebel writing for their company), on May 1, 2008. I’ll be chronicling all the ups and downs of that venture, including any marketing and business-running advice that has proven useful to me. The good news: my mother’s a marketing guru. The bad news: my aforementioned nemesis is also a marketing guru, and as we have seen, she will stop at nothing. Stay tuned for the ensuing exciting chronicles. If they’re really good, we’ll make them into a comic book.
  • Copywriting: By dint of its being my bread and butter (no, not literally, that would be greasy and disgusting), copywriting is the only topic on this bog on which I am able to speak with authority. And so I shall do so. With aplomb. And that bread and butter. Toasted.
  • Blogging: For the real experts, go check out the ever-growing list of blogging blogs in my links. The stuff you find here on blogging is strictly for newbies, but if you’re like me, you get so desperate looking for matter-of-fact information (HOW do you add an RSS feed?) in a world full of professionals that some of the things I recently figured out may be just what you’re looked for. Here’s hoping.
  • Journalism: I have a dream that one day I will write for Mother Jones and The Atlantic Monthly. I secretly want to be Tom Chiarella. I want to write epic, amazing stories that will make you weep and think and wonder softly to yourself late at night. Until that day, I write a little column now and again for the SF Chronicle’s Employment section, and will be keeping you posted on any new tricks I discover in journalism. And if I ever get any idea what’s really going on in the White House, rest assured, you will hear about it.
  • The War on English: Screw the war on Christmas. Christmas isn’t going anywhere, and I think we all know it. There are, however, powerful threats to the English language out there, and they will stop at nothing until we are all babbling as incoherently as those typo-endorsing, phonetic spelling, technology-addicted HEATHENS who live in the lower ranks of the comment filters. We, the Coalition of English Majors, shall not take this assault to our beloved language lying down. Nay, we shall blog about them, and we shall blog with a righteous fury, and they will know that we are free writers here. Freelancing writers, for the most part. But still. Free as all hell.
  • Off Topic: And now, as Monty Python says, something completely different. These will be the posts that are utterly unrelated to starting, owning, and running a freelance copywriting business. Except insofar as they will generally be starring the exploits, antics, and personal irritations of yours truly, who is the starter, owner, and runner of said freelance copywriting business.
  • Quotes: Quotes are sometimes from famous people, sometimes from other bloggers out there, and mostly just whatever I felt like repeating. It is distinct from Out of Context in that these people wrote it down, and thereby gave their implicit permission to be quoted. Whereas the Out of Context folk were stealth-quoted. That’s why it’s called Rogue Ink. For the stealthiness.
  • Well Played: Sometimes there are people who just do it up right. Occasionally, I’m going to give them some props. Because I grew up in Oakland, and that’s what they called it.

Today’s well played: Naomi of IttyBiz.

A clever gambit indeed, sending your readership over here. I would almost think you meant well. Oh, but I know you have secret plots in store, I do indeed. I will be watching you VERY closely.

If only because your blog is kind of, as we have mentioned before, ridiculously awesome and hilarious. And offers incredible insight into what entrepreneurs should do when they’re scared shitless (this would be me), as well as cutting commentary on bad marketing, truly unique SEO words, and some of the funniest analysis of the current media scene I’ve yet encountered. And your husband is absolutely adorable, and clearly loves you in a deep and abiding fashion.

For making me welcome, for sending your readers, for being clever and funny and encouraging and calling me a bitch several times in a way that somehow made me feel as though I had attained a new level of epic, I would like to say, well played, Naomi. Well played indeed.

Duel at dawn? Your place or mine?

April 7, 2008

Client seeking for the rest of us.

Goes a little something like this.

Hold breath. Jump. Repeat.

I was reading the Self-Made Chick’s post on How I Made $100,000 by spending 25 minutes and $0 on Marketing (and seriously, with post titles like that, no wonder she gets all the site views), and she sounded just like me while client-seeking. A little insecure. Worried about not having a spectacular website. She even did that fun thing I do, researching potential clients and making a tidy little list of their contact information, and then never contacting them. Why? Because I’m just not good enough.

And it occurred to me that I stopped being a teenager some while ago. I am good enough. I am better than good enough. I am just damned good. My butt looks just great in these jeans, I’m totally prettier than she is, and I’m a professional writer with an excellent little portfolio, thank you.

So I sent out a bunch of emails. Ten, actually, doubling down on the five Ms. O’Kelly sent out, to SEO firms in the Boulder area. I actually CALLED the first one, because they only had a general email posted on their site, and that guy shot me down right quick. Which hurt, I have to tell you. So I’ve started to email, because rejection is easier that way. I hope. It is, right?

Oh, Ms. O’Kelly. Don’t you lead me astray, now.

If any of those emails (all based on the same template, though I jiggered it a bit for each company) get me a client, I will post the template in full on this site and let all you other newbies out there take a crack at it. And I will now commence to hyperventilate, very quietly, into this paper bag.

While finishing an assignment. Because I do actually make a living.

Theme: Rubric. Blog at WordPress.com.

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